Krystyna Poremba

Context

Our design brief: “The Right to Breathe”

“How might we ensure that everyone living in areas with poor air quality is guaranteed their right to clean air?”

Royal Society of Arts

Problem

There is a lack of meaningful awarness of air quality in ones community. Specifically researched in Toronto, we explored the dangerous levels of air pollution and hope to highlight the adverse affects it causes.

Approach

Taking a UX research, UX Design, and Business approach, we tackled the brief through Google’s design sprint. We documented our progress each stage through video format.

Solution

AWAIR: A temporary, immersive exhibit designed to educate and bring awareness to poor air quality in dense cities and encourages viewers to participate in small-scale changes to combat it.

TL;DW

This sprint illustrates our understanding of the brief, the problem we wanted to explore (air quality & poor air quality in dense cities), and what we already understand about it (types of air pollution, the ways it affects people & solutions that already exist).

Tools

How Might We
User Interviews
Initial Business Questions

TL;DW

Sprint # 2 focused on our user base. We created 3 Personas and A Journey Map to better understand who we were solving for.

I edited this video!

Tools

User Journey Map
User Personas
Business Model Canvas

Our 1st Solution

An immersive public art exhibit that contains existing small-scale air purification technology.

View Enlarged Big Idea Summary

View Enlarged Hero Image

TL;DW

Our 3rd sprint allowed us to divide and concur. We each independently ideated unique product designs to tackle our problem. We came together at the end to work together.

Tools

Crazy 8’s
Competitive Product Analysis

TL;DW

Sprint 4 lead us to voting on our ideas to decide on the most viable. We looked at our competitor analysis’ and voted on our likes & dislikes, and worked on implementing them into our solution.

Tools

Innovation Matrix
Dot Voting

Everything & Anything about AWAIR

These are the proposal boards for AWAIR. Each board dives deep into one topic; Environmental & Social Impact, Research & Insights, Systems Thinking and Viability. By creating these, we are easily able to illustrate the details and reasons behind AWAIR.

View Full Proposal Boards

TL;DW

Our 5th sprint focuses on walking you through a prototype of our solution. Due to COVID-19, we were faced with the challenge of emulating an in-person experience digitally. I solved this by created a 3D model of our exhibit on SketchUp.

Tools

Storyboards
SketchUp
Figma
Premiere Pro

How Viable is our Solution?

Our Business Model Canvas and Supplementary Financial Documents are meant to highlight the viability of our project. We dive deep into project revenues, our value proposition and how we plan to stay a float.

View Full Business Model Canvas

View Full Financials